The questions we get most often

Impact measurement examines the real change created by your activities — not only the number of participants or activities delivered.

Yes. Market data clearly supports this. Connecting profit with positive impact is no longer simply "doing good"; it is increasingly recognised as a proven business strategy. Organisations that transparently measure their social and environmental impact, for example through B Corp certification, perform better across several key areas.

• They are better funded: donors and investors increasingly look for data, not only promises. External validation of sustainability commitments plays an important role in their decision-making. Data shows that certified UK companies, including B Corps, receive 18% more growth capital from external investors than comparable conventional businesses. Research from African markets also found that more than 75% of companies see certification as directly helping them attract new investors.
• They are more credible: businesses that focus on people and the planet build stronger trust among stakeholders, attract high-quality talent and increase customer loyalty. As many as 63% of the UK public use independent certifications as an important guide when deciding where to shop or which organisation to work for.
• They are more effective and significantly more resilient: companies that measure their impact demonstrate greater stability in times of crisis. During the COVID-19 pandemic, 92.6% of them remained in operation in the UK, compared with 84.2% of conventional companies. They also achieve stronger financial results: a recent study found that small and medium-sized UK B Corps recorded 20% revenue growth, compared with only 3% across the wider market. A similar trend was observed across Europe, where revenues grew in 76% of certified companies, compared with 60% of conventional businesses.

Source: Take10 Report, B Lab UK — key findings summary

• Activity = what you do
• Output = the direct, countable result of the activity
• Outcome = what changes for people
• Impact = long-term social change

For example, a workshop is an activity, the number of participants is an output, newly acquired skills are an outcome, and higher employment may represent long-term impact.

It is not enough to track the number of participants. You need to measure changes in the knowledge, behaviour or life situation of the target group over time.

The most common types of data include:

• surveys,
• participant feedback,
• before-and-after comparisons,
• participant stories,
• data on project outcomes.

It should not be. The aim is not to create additional administration, but to generate useful data for better decision-making, reporting and access to funding.

A basic impact measurement framework can usually be established through several workshops or consultations, typically requiring around 10–15 hours.

Impactso helps companies obtain credible data on the social impact of their CSR, philanthropic or community programmes. This enables companies to demonstrate the real outcomes of their activities and use the data as supporting evidence within ESG reporting.

Social washing occurs when a company communicates social value without credible evidence. Impactso helps companies build evidence of impact through structured data, stakeholder feedback and measurable outcomes.

It is not only about the number of volunteers involved or the amount of money donated. Depending on the programme, we may measure:

• behavioural change,
• wellbeing,
• educational outcomes,
• community impact,
• long-term programme benefits.

Evidence of impact is credible proof that your activities contributed to real change — not simply that the activities were delivered.

Impactso translates social impact into data that can be used for strategic decision-making. This helps management understand:

• which projects are working,
• where to invest,
• where the greatest value is being created for both the company and society.

Shared value means that both the company and society benefit from an activity. Impactso helps organisations measure and manage this value.

Yes. Companies pursuing B Corp certification need to systematically monitor and demonstrate their social impact.

• CSR and ESG teams,
• corporate foundations,
• HR teams,
• companies preparing ESG reports,
• companies pursuing B Corp certification.

Donors and foundations increasingly expect evidence of real change, not only a list of activities. Impact measurement strengthens an organisation's credibility and helps demonstrate the value of its work.

Organisations with clearly defined outcomes and credible impact data are better positioned to develop:

• stronger grant applications,
• better communication with donors,
• greater opportunities for long-term funding.

Impact stories connect data with specific human experiences. They enable organisations to communicate not only numbers, but also the real change created in people's lives.

Yes. Impactso combines methodology, consulting and software so that smaller teams can also manage impact measurement effectively.

The process usually includes:

1. defining the intended change,
2. setting indicators,
3. collecting data,
4. evaluating outcomes,
5. reporting.

No. We focus on collecting only the data that has real value for decision-making and communication with donors.

Impactso helps foundations and donors obtain comparable data across funded projects. This supports decision-making based on actual outcomes rather than only on the reputation of individual organisations.

Impactso enables organisations to:

• compare project outcomes,
• track long-term change,
• evaluate the effectiveness of funding.

Yes. The platform standardises indicators, data collection and reporting, making it possible to compare projects with one another.

• educational organisations,
• social service providers,
• community projects,
• foundations,
• grant programmes,
• organisations focused on wellbeing and prevention.